Great selling is great educating.
Once upon a time, no one really knew what made great salespeople. It was a mystery.
Some thought all it took to be good at sales was a good personality. Some thought it was the courage to ask for the order.
Today, many studies tell us precisely what makes excellent sales people.
The single most important trait found in all top producers is an unbridled passion to help the customer...
Even if they resist you all the way.
Top producers really believe that what they sell is valuable and important.
But top producers also do several other things, which can be easily modeled, and then built into your organization.
When you do this, business skyrockets. But also, everything will simply run a heck of a lot better.